A cross-marketing agreement involves the promotion of a particular product or service. For example, a cross-agreement between Packaged Home Solutions and Americraft helps each company get more insight. According to a 2006 press release issued by Packaged Home Solutions, LES has provided a brand new Americraft kitchen kit to customers who have completed the kitchen renovation. In return, PHS worked with the owners to organize a kitchen demonstration that could accommodate up to 12 people in the newly renovated kitchen. This allowed Americraft to present its kitchenware and introduce the owners to its new kitchen, created by PHS. The agreement gave both parties the opportunity to present new perspectives to their products and services. An explanation of how the contract can be terminated is an important part of a cross-marketing agreement. This section describes a long period during which both parties agree to cooperate. Some contracts include automatic renewals until one of the companies completes the agreement. Most contracts require 30 days` notice if the contract is not renewed.
In addition, most agreements allow any company to terminate the contract prematurely with a 30-day written notification. Determine the contributions each party makes to the campaign or the resulting marketing materials. Each party brings something to the table in a cross-marketing agreement, whether it`s cash, advance-acquired advertising windows, valuable intellectual property or production capacity for marketing security such as an internal recording studio. Start your agreement with the provisions of the commission for the protection of each party`s trademark values. Cross-promotion campaigns allow parties to use the assets of other parties that are copyrighted and protected by trademark law in a way that would otherwise be illegal. Cross-sell contracts protect each party`s intellectual property by defining exactly how these assets should be used by each party and by setting restrictions on unauthorized use. The agreement outlines each company`s obligations with respect to joint marketing and promotion activities. This may include, for example, the exchange of materials such as logos and brand images for use in each other`s advertising efforts. The contract also explains the authorized use. Licensing details are also included, for example. B the explanation of the geographical areas in which the license can be used to promote another company`s products.
A section that explains the relationship between the two companies, especially independent contractors. B, helps set limits on both parties so that they do not claim to be active in a joint venture. The agreement should also include a section on confidential information to ensure that trade secrets and other important information are not disclosed or disclosed inappropriately. A cross-marketing agreement forms a temporary partnership between different companies to create a marketing campaign for all the companies involved. Supply chain partners, such as manufacturers, retailers and retailers, often enter into these agreements. Competitors in certain industrial sectors, such as agricultural production. B, can participate in reviving demand for the entire industry. Regardless of the purpose and how many parties, cross-marketing agreements all contain some basic elements to define the rights, responsibilities and contributions expected of the parties. David Ingram has written since 2009 for several publications, including “The Houston Chronicle” and online on Business.com. As a small entrepreneur, Ingram regularly faces modern themes in the fields of management, marketing, finance and business law. He earned a bachelor`s degree in management from Walsh University.